According to a survey by Search Engine Land, the average salary of 2024 the majority of search marketers ranges from $85,000 to $200,000 annually on average. The 2024 Search Engine Land Salary and Career Survey found out that individuals in executive management make $198,182 annually while the salary was even higher in 2023, $220,000.
The survey also found that salaries of other groups have increased YoY on average. For instance, senior directors and directors are paid $156,221 while their salary was $122,760 last year on average. In 2023, managers were paid $87,688 but now their average salaries have increased to $99,933. In 2023, staff used to earn $60,866 annually but now they are paid $85,572 on average.
The survey also found out that many executives were paid 3.62 times more than their staff in 2023 but now it has lowered to 2.32 times in 2024. There are many factors which can contribute to variance in median salaries. These factors include years of experience and size of the company. The median managerial level salaries can range from $14,000-$270,000. Directors and senior directors can get salaries ranging from $28,000 to $329,685. The salaries for executive management can be from $50,000 to $310,000. The median compensation is higher in companies with more than 1000 employees.
52% of the search marketers who were surveyed work in companies which have more than 500 employees. If you have more experience, your compensation is also higher. Mostly, salaries are increased after six or seven years and the second jump in salary comes after ten years. The survey also found out that marketers who have graduate degrees get 25% higher salaries than those who do not have graduate degrees. But a graduate degree doesn’t matter in compensation according to the survey.
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